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C. J. Schüler

~ Writer & editor

C. J. Schüler

Tag Archives: consumerism

Covid’s Metamorphoses

01 Wednesday Jul 2020

Posted by cjschuler in Nature, Politics

≈ Leave a comment

Tags

arts, Boris Johnson, consumerism, Coronavirus, Covid-19, hibernation

The Covid-19 pandemic has been a disaster – but will it also be a lost opportunity?

An electronic display normally used for traffic management displays COVID19-related advice on an almost deserted street in Belfast city centre. Photo: Gerry Lynch/Wikimedia Commons

In the early weeks of the Covid-19 pandemic, there was much talk that the necessary precautions would encourage us to rethink how we conduct our lives, and what we really value. Traffic noise subsided, birdsong rang out in cities, wild animals roamed town centres, and ecosystems began to heal. Aircraft noise all but disappeared, the sky was no longer criss-crossed with con trails, and air pollution was significantly reduced. Having learned that meetings and conferences can take place online, we would travel less. We would walk or cycle to work. We would value nature more.

A hundred days on and 55,000 dead, the soul-searching, the solidarity, the ‘Blitz Spirit’ and the applauding of health workers have crumbled. Politicians bluff and bluster, the streets are as busy with traffic as ever, while large swaths of the public behave like toddlers throwing a tantrum because Mummy and Daddy won’t let them play outside, crowding into parks and on to beaches, strewing them with litter and defecating into Styrofoam takeaway boxes.

It’s beyond my understanding. I’ve been no further than the local shop in three months, and do you know what? It’s perfectly OK. ‘All of humanity’s problems,’ wrote Blaise Pascal in the 17th century, ‘stem from man’s inability to sit quietly in a room alone.’ Sadly, it seems that many people lack the patience, the imagination or the inner resources to heed his advice.

Last week, Boris Johnson told the House of Commons that ‘our long national hibernation is beginning to come to an end’, despite the reservations of the government’s own medical advisors. In the interests of reviving the economy, ‘non-essential’ shops and pubs will reopen and restrictions on holidays abroad will be eased – if you can find anywhere willing to admit a horde of drunk, disorderly and potentially disease-ridden Brits. This week Johnson announced his ‘New Deal’ under the slogan ‘Build, build, build’. Aside from the fact that the sum available was widely criticised as inadequate, it was typical, pre-Covid hard-hat thinking, promising to relax planning laws with a jibe at ‘newt-counting delays’.

While the construction and airline industries are considered too important to fail, arts organisations are forced to make sweeping redundancies, with some facing closure. Last week Sir Simon Rattle, conductor of the London Symphony Orchestra, the violinist Nicola Benedetti, the trumpeter Alison Balsom and the cellist Sheku Kanneh-Mason had an online meeting with the Culture Secretary Oliver Dowden to discuss the perilous situation of the UK’s orchestras. These world-renowned musicians got just 40 minutes – does the DCMS budget not run to a professional Zoom subscription? – and received little in the way of reassurance.

The arts contributed £10.8 billion a year to the UK economy, and £2.8 billion to the Treasury through taxation last year, though our government clearly considers the sector even more ‘non-essential’ than, say, scented candles. But then philistinism is deep-rooted in the British public, and Johnson is adept at playing to the gallery.

Meanwhile, the Arctic is on fire, scientists have warned that UK temperatures could reach 40C regularly by end of the century, and a report by the Institute for Public Policy Research (IPPR) has concluded that a historic disregard for the destruction of nature has left Britain ‘acutely vulnerable’ to its effects and entirely unready to meet the challenge.

Of course we need to save jobs, but in the longer term we need to think hard about what sort of jobs we should be creating. Last autumn, New Zealand’s prime minister Jacinda Ardern challenged the tendency to measure success by economic growth and GDP. ‘Economic growth accompanied by worsening social outcomes is not success,’ she told the Bill & Melinda Gates Foundation. ‘It is failure.’

We need to find a better way of ensuring the health of the economy than persuading us to go on buying more and more stuff we don’t actually need, and taking three or four foreign holidays a year.

The Covid-19 crisis has been described as a huge opportunity to rethink the way we organise society. But on the present evidence, I fear it will be a missed opportunity. The best I can manage is Gramsci’s ‘pessimism of the intellect, optimism of the will’.

But when the so-called developed world really begins to feel the effects of climate change, Covid-19 will look like, well, a walk in the park.

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The War on Silence

24 Monday Jul 2017

Posted by cjschuler in Culture, Politics

≈ 3 Comments

Tags

canned music, consumerism, Culture, Noise, Pipedown, Politics, psychology, public space

During the recent spell of warm weather, I have enjoyed a few pleasant summer evenings contemplating our garden from the patio with a glass of chilled white wine. All too often, however, I have been driven indoors to escape the sound of radios blaring from open windows and balconies. I don’t want to listen to saccharine soft-rock ballads and the vacuous, patronising banter of the presenters under any circumstances, but I particularly don’t understand why people need this aural backdrop when surrounded by birdsong and the sound of the breeze in the trees. These are music enough for me.

I rarely feel any need for background music, or any other aural diversion. When my car radio packed up recently, my initial annoyance was soon replaced by pleasant surprise at the time it gave me to think. Did I really want to listen to a repeat of Moneybox Live anyway? I suppose I’ll get it fixed, but I’m in no hurry. I appreciate that music may enliven repetitive manual tasks, and even improve one’s efficiency in performing them, but when writing or editing, it can only be a distraction from the close attention needed to do the job properly. And the idea that anyone might want background music while reading is utterly incomprehensible to me. Just why?

The problem seems to be not just the scarcity of silence in the modern world, but an active hostility to it. Fearing silence, many people seem to feel a need to surround themselves with an incessant flow of sounds – in restaurants, bars, in their cars, on their phones, in parks and public spaces. For others like me, this constant bombardment by unwanted music is an invasion of our personal space – and it’s getting harder and harder to escape it.

I used to love pubs; these days, I tend to avoid them. Do hospitality and catering colleges teach that speakers should be placed on every wall and in every corner, no more than five feet apart, lest any unfortunate customer miss out on the full volume – or any dissident evade the aural brainwashing and enjoy the now almost mythical ‘quiet pint’? Combined with the vogue for not having any soft furnishings, this causes the sound to ricochet around the bare walls, forcing customers to shout and creating a strenuous, almost aggressive atmosphere more appropriate to a gym than a place of rest and relaxation.

_____________________

‘All the resources of our almost miraculous technology have been
thrown into the current assault against silence.’

Aldous Huxley, ‘The Perennial Philosophy’
_____________________

More than 70 years ago, Aldous Huxley noted in The Perennial Philosophy (1946) that ‘all the resources of our almost miraculous technology have been thrown into the current assault against silence.’ He understood the connection between this constant barrage of noise and the consumer economy. ‘Spoken or printed, broadcast over the ether or on wood-pulp, all advertising copy has but one purpose – to prevent the will from ever achieving silence… The condition of an expanding and technologically progressive system of mass production is universal craving.’

Huxley was writing just over a decade after George Owen Squier established the Muzak corporation (named by analogy with Kodak) in 1934 to deliver piped music to factories to increase workers’ productivity, and subsequently to shops to manipulate consumers’ moods and increase their spending.

In Manifesto for Silence: confronting the politics and culture of noise (Edinburgh University Press, 2007), Stuart Sim argues that ‘Noise is used extensively as a marketing tool (bars, restaurants, public spaces in general, radio, television, film), as a way of stimulating consumption… Such marketing techniques work to homogenise behaviour and restrict individualism; thus to resist them is to make a political statement.’

The problem is compounded by the fact that – like the soma-numbed denizens of Huxley’s Brave New World – we have internalised this consumerist agenda and come to accept it as the norm. We have grown afraid of the silence within ourselves, so that whether at home or on the move, our reflex action is to fill every moment with aural distraction by resorting to the radio, television or Smartphone. Having trained the public to expect constant aural stimulation, commercial interests can now claim that they are merely giving them what they want. Why else pipe music into spaces where we are not expected to linger for more than a few moments, such as hotel lobbies, lifts, corridors, and even lavatories? The assumption would appear to be that just a few seconds’ silence is liable to generate unease.

I’m not a total purist in such matters. There are bars and cafés where well-chosen background music is an agreeable part of the ambience. At least you can choose whether to go into a particular café or not. But canned music has become all but ubiquitous: in banks, shops – including, unbelievably, bookshops –and practically every other public place. In Belgium they even pump it into the streets from little loudspeakers attached to the lampposts. Canned music in hospitals, GPs’ waiting rooms and dentists’ surgeries is particularly invasive, as you have no choice but to be there, and are unlikely to be feeling your best in the first place.

Canned music colours our experience, imposing an irrelevant – and at times jarringly inappropriate – mood. A perky song playing in a café when you’re breaking up with a lover, or in a motorway service station on the way to a funeral, offends by its grotesque inaptitude; a steroid-pumping dancefloor mix is hardly conducive to a reflective cup of coffee in the morning. And where do you go for a quiet drink after a concert or recital when you want to linger in the afterglow of the music you’ve just heard, and not have the experience dissipated immediately by someone else’s choice of aural wallpaper?

Pipedown, the campaign against piped music that numbers Stephen Fry, Joanna Lumley, Alfred Brendel, Lesley Garrett, Philip Pullman, Simon Rattle, Mark Rylance and Prunella Scales among its supporters, points out that many illnesses and disabilities – including autism, Asperger’s syndrome, tinnitus, ME and general hearing difficulties –can be aggravated by exposure to canned music, and that its use therefore contravenes the Disability Act of 1995 and the Equality Act of 2010.

_____________________

‘I refuse to die to this music.’
André Previn
_____________________

For me, listening to music – including recorded music – is an active choice. I give it the full and undivided attention I would give a book, a play or a film. I can therefore understand why musicians of all genres dislike canned music, since their training and instincts dispose them to listen rather than to screen it out. ‘I can’t close my ears,’ Daniel Barenboim said in a 2006 Reith lecture in which he mounted a scathing attack on this ‘absolutely offensive’ practice which, he argued, degrades music and encourages people not just to neglect the ear but to repress it. On board an aircraft when it ran into turbulence and the crew piped ‘soothing’ music through the public address system, his fellow conductor André Previn complained, ‘I refuse to die to this music.’ And Alex Kapranos, of the Scottish band Franz Ferdinand, in his entertaining gastronomic travelogue Sound Bites, opines that the only appropriate soundtrack to fine dining is the gentle murmur of conversation and the quiet clink of glasses and cutlery.

But nowhere, it seems, is immune. Even in libraries, canned music is recommended because people, we are told, find silence alienating. In October 2008, Andy Burnham, then Culture Secretary (now Mayor of Manchester), remarked that ‘solemn and sombre’ libraries should be ‘a place for families and joy and chatter. The word chatter might strike fear into the heart of traditionalists but libraries should be social places that offer an antidote to the isolation of someone playing on the internet at home.’

What Burnham failed to recognise is that libraries have long been an engine of the social mobility his government claimed to support: one of their principal purposes was to make the pursuit of learning available to children – and there are still many – who could not afford to buy books and whose homes were too crowded and noisy to allow them to study without distraction.

Burnham’s association of silence with the sombre and noise with joy is revealing. In A Book of Silence (2010), the writer Sara Maitland describes her own personal quest for silence, and examines our society’s ambivalence towards it. As she points out: ‘We have reached a point in contemporary Western culture where we believe that too much silence is either “mad” (depressive, escapist, weird) or “bad” (selfish, antisocial)…’

Noise is equated with sociability – but the noise with which we now surround ourselves is not that of human interaction, but of withdrawal: the television that precludes the need for conversation in the home, the canned music that makes it impossible in the pub, the headphones clamped to ears in public places…

Real, intense communication is punctuated by periods of silence and reflection, rather than the constant babble of what anthropologists call phatic communication – small talk to you and me. Of course small talk has real value in making strangers feel at ease with one another, but we only establish proper friendships when we move beyond it. Taken too far, phatic communication becomes nervous chatter, a substitute for communication.

_____________________

‘Silence is the element in which great things
fashion themselves together.’
Thomas Carlyle

_____________________

Silence is also essential for contemplation, reflection, and creativity. As Carlyle wrote in Sartor Resartus (1836), ‘Silence is the element in which great things fashion themselves together.’ During the 1950s, the travel writer Patrick Leigh Fermor found it necessary to retreat to the Benedictine Abbey of St Wandrille de Fontanelle in Normandy to finish a book with which he was struggling. In A Time to Keep Silence (1957), he records how at first, he found the silence of his cell oppressive, and suffered from insomnia, nightmares and daytime drowsiness. Then, as the ‘hundred anxious trivialities that poison everyday life’ fell away, he experienced a renewed energy for reading, writing, and exploring the surrounding countryside.

Fermor and Maitland’s rigorous, quasi-mystical pursuit of silence, which arose in both writers out of personal crisis, is probably not something that many people will either want or be able to put into practice, but what Maitland calls the ‘bits and pieces of silence woven into the fabric of each day’ are to be cherished, not feared and obliterated.

Our inability to tolerate silence for even a short time is, I believe, a symptom of neurotic anxiety; it is almost as though we are suffering from a mass outbreak of Attention Deficit Hyperactivity Disorder. It is not merely our addiction to noise that is at issue here, but a wider craving for constant stimulus. Consumerism has infantilised us, and we can go nowhere without our toys. Travelling on the East Coast Main Line from London to Leeds recently, I was struck as I walked along the train from the quiet coach to the buffet car how almost every passenger was hooked up to some device: laptops, iPads, DVD players, Wiis, each in their electronic cocoon, oblivious to the afternoon sunlight slanting across the fields outside the window.

At what cost? ‘I see patients deafened by inner and outer voices and sounds and just the sheer perennial pollution of irrelevant stimuli,’ writes the philosopher and psychotherapist Piero Ferrucci in Psychology Today. ‘If we lose our inner silence, we lose our very self.’ He suspects that we fear silence because it ‘reminds us of solitude and death’. But, he suggests, ‘how about facing the fear? We might find out that, instead of fearing silence, we enjoy it.’

Silence should be the default position, music a conscious choice, to be enjoyed in all its richness because it is not commonplace; increasingly, background music is the default position, and silence an extreme, eccentric – and usually expensive – choice. I believe we should be looking to build intervals of silence into our everyday lives, and to restore respect for silence in public spaces. Resist the temptation to turn on the radio first thing in the morning, just as you might resist the temptation to light up a breakfast cigarette; hold on to the silence as long as you can. Turn off the TV unless there’s something you really want to watch.

And maybe we should all have at least one ‘unplugged’ day a week. Switch off the iPhone, put the iPad away in a drawer, turn off the radio, and listen to the wind in the chimney, the sound of the rafters settling, the rattle of rain on the window, the foxes barking in the garden, the hoot of a train in the distance… and the silence.

What have we got to be afraid of?

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